Karen McGregor talks a
lot about authenticity.
In helping terrified
public speakers find their voice, she says the key is to simply be yourself.
“Speaking your truth in
a heartfelt way is leadership at its best,” says McGregor.
“If you speak from the
heart, the essence of who you are comes across, not who you think you should
be.”
MacGregor could always
talk, but she wasn’t getting across to people.
Now she’s fearless, not
afraid to say the wrong thing, and finds what she’s saying actually connects.
“I use humour — I laugh
at myself.”
And it works — by
revealing truths about herself, people connect to her story and buy what she’s
selling.
“Help people out before
you ask for anything,” advises McGregor.
“Tell your story, let
them know where you’re at, and the challenges you’ve faced.
“People are so busy
trying to get the perfect biography — and no one cares.
“Tell them a story about
you.”
But talking is only half
the battle if you’re public speaking — the other half is drawing people into
what you’re telling them.
“I used to think I had
to sell like a man, pushy, aggressive, and sell in a way that I didn’t feel
good about,” she says. “Then I learned about heart-based selling. “That
was the one piece that was missing.”
So McGregor found her
authentic voice, and now helps others find their authentic voice, and will tell
the audience on Saturday how to find their own voice.
And she says, for women
especially, all that’s really needed is the freedom to be clear and truthful
and thoughtful.
“Women have been trained
not to tell their story,” she says, “but that’s the most powerful part of any
talk.”
And for those who like
to learn as they listen, McGregor has a six-CD set called E-Speaker Mastery,
which she calls ‘How to Create Wealth and Influence with Your Message and
Product.’
For more details go to
iaustin@theprovince.com
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